The chamber of commerce is often seen as a Better Business Bureau of sorts. People have confidence in using businesses that are members of the chamber. Chamber membership equates to business respectability in many customers’ minds, which often means greater sales for business members.
Many people see chamber membership as a ringing endorsement of good business. While we don’t advertise that chamber members have better business practices than non-members businesses, a chamber membership does show interest in the local business community and for many, that equals a business endorsement
